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The course is for

  • For those familiar with the basics of brand communications who want to specialize in digital communication tools.
  • Graduates of the course will be prepared for roles such as digital brand communications specialist, SMM manager, digital PR manager, and similar positions.

What you'll learn

Fundamentals of digital marketing, brand management, and brand performance measurement
How to build a long-term digital communication strategy and the tools required to support it
Methods for measuring the effectiveness of digital communications
How to use digital tools for reputation management, brand management, SMM, and PR

Pricing and structure

The Crisis Reputation Management program is built from a set of specialized modules. You are free to choose the areas you want to strengthen — whether it’s PR basics, digital tools, or crisis-specific instruments. The calculator below helps you design a personalized curriculum and instantly see your total tuition.
Module 1: Basics, 16 hours
$0.00
  • $400 · 8h
  • $400 · 8h
0 / 16 h
Module 2: Research, 8 hours
$0.00
  • $480 · 8h
0 / 8 h
Module 3: Instruments, 112 hours
$0.00
  • $1,120 · 16h
  • $1,120 · 16h
  • $1,120 · 16h
  • $1,120 · 16h
  • $1,120 · 16h
  • $1,120 · 16h
  • $1,120 · 16h
0 / 112 h
Module 4: Strategic, 16 hours
$0.00
  • $1,280 · 16h
0 / 16 h
Total
$0.00
0 h selected
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Our Faculty Team

The ICDS Faculty Team for this program includes communication strategists, digital marketers, and campaign architects. With decades of experience across 20+ major brands, they provide both the theory and the tested digital tools needed to manage brand communications in online environments.

Expert Voices from ICDS Advisory Board

Our programs are backed by the ICDS Advisory Board — a group of experts in communication strategy, data science, and crisis management. Their insights ensure that each course combines rigorous scientific methodology with practical, real-world application.
“Digital communication is not about posting more — it’s about measuring impact. ICDS ensures professionals master both creativity and analytics.”

— ICDS Advisory Board, Digital Strategy Expert
“Every digital campaign has a measurable outcome — awareness, trust, or conversion. ICDS students learn how to connect each tool to a business goal.”
— ICDS Advisory Board, Communication Analytics Specialist
“What makes this program unique is its focus on strategy and precision. Students gain not just skills, but the ability to integrate digital communication into broader brand strategy.”
— ICDS Advisory Board, Marketing Innovation Advisor