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The course is for

  • For professionals responsible for tracking key indicators of brand strength, health, and resilience: analysts, marketers
  • For those looking to understand brand health metrics and the tools used to measure them — as well as how to forecast and mitigate reputational risk

What you'll learn

Fundamentals of reputation management and brand management
Skills in identifying and preventing reputational risks
Approaches and tools for researching and analyzing the brand, market, and audience
Building long-term strategies to protect brand perception
Key metrics for measuring brand perception
Elegant compositions for a delicate, long-lasting scent

Pricing and structure

The Crisis Reputation Management program is built from a set of specialized modules. You are free to choose the areas you want to strengthen — whether it’s PR basics, digital tools, or crisis-specific instruments. The calculator below helps you design a personalized curriculum and instantly see your total tuition.
Module 1: Basics, 16 hours
$0.00
  • $400 · 8h
  • $400 · 8h
0 / 16 h
Module 2: Research, 40 hours
$0.00
  • $480 · 8h
  • $480 · 8h
  • $480 · 8h
  • $480 · 8h
  • $480 · 8h
0 / 40 h
Module 3: Instruments, 32 hours
$0.00
  • $1,120 · 16h
  • $1,120 · 16h
0 / 32 h
Module 4: Strategic, 16 hours
$0.00
  • $1,280 · 16h
0 / 16 h
Total
$0.00
0 h selected
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Our Faculty Team

This course is designed and delivered by the ICDS Faculty Team — professionals in brand management, market research, and reputation analytics. You won’t rely on a single lecturer: instead, you’ll learn from a collective of brand strategists and analysts who bring real-world case experience in monitoring and protecting global brands.

Expert Voices from ICDS Advisory Board

Our programs are backed by the ICDS Advisory Board — a group of experts in communication strategy, data science, and crisis management. Their insights ensure that each course combines rigorous scientific methodology with practical, real-world application.
“ICDS doesn’t just teach how to monitor brands — it trains professionals to see risks before they become crises. This foresight is what gives companies a competitive edge.”
— ICDS Advisory Board, Brand Management Specialist
“One misstep online can erase years of brand building. ICDS programs give you the tools to protect, measure, and restore reputation when it matters most.”
— ICDS Advisory Board, Reputation Risk Advisor
“When a brand is under threat, prevention is more valuable than damage control. ICDS equips professionals with the tools to act before the crisis strikes.”
— ICDS Advisory Board, Corporate Strategy Expert