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The course is for

  • For entry-level professionals in crisis communications: PR managers, brand managers (junior level)

  • For those who need to explore the basic set of communication tools used to protect a brand during a reputation crisis

What you'll learn

Fundamentals of reputation management, PR, digital marketing, and brand management
An understanding of communication channels and how to use them during crisis situations
How to communicate effectively with stakeholders, media, and clients
The different types of reputation crises and the typical phases of a crisis communication campaign
How to develop an effective crisis response using digital and PR tools
Elegant compositions for a delicate, long-lasting scent

Pricing and structure

The Crisis Reputation Management program is built from a set of specialized modules. You are free to choose the areas you want to strengthen — whether it’s PR basics, digital tools, or crisis-specific instruments. The calculator below helps you design a personalized curriculum and instantly see your total tuition.
Module 1: Basics, 32 hours
$0.00
  • $400 · 8h
  • $400 · 8h
  • $400 · 8h
  • $400 · 8h
0 / 32 h
Module 2: Research, 8 hours
$0.00
  • $480 · 8h
0 / 8 h
Module 3: Instruments, 48 hours
$0.00
  • $1,120 · 16h
  • $1,120 · 16h
  • $1,120 · 16h
0 / 48 h
Total
$0.00
0 h selected
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Our Faculty Team

This course is designed and delivered by the ICDS Faculty Team — experts in reputation management, crisis communications, and data science. Instead of relying on a single lecturer, you learn from a collective of researchers and practitioners, bringing together decades of combined expertise.

Expert Voices from ICDS Advisory Board

Our programs are backed by the ICDS Advisory Board — a group of experts in communication strategy, data science, and crisis management. Their insights ensure that each course combines rigorous scientific methodology with practical, real-world application.
“When companies face crises, intuition is never enough. ICDS equips professionals with frameworks tested in real-world reputation battles — this is what makes the difference between a brand collapse and a brand comeback.”
— ICDS Advisory Board, Crisis Communications Expert
“ICDS doesn’t just teach theory. Every tool and model is rooted in data and proven through case studies. That’s why graduates leave not only with knowledge, but with a competitive edge.”
— ICDS Advisory Board, Communication Strategy Specialist
“The real strength of ICDS programs is their focus on measurable outcomes. From goal-setting to impact evaluation — every step is structured to guarantee ROI on communication efforts.”
— ICDS Advisory Board, Data Science Advisor