Scientific Audit & Communication Strategy Framework

We believe communication is not just about messaging — it's about measurable impact. Our proprietary methodology merges social science, data analytics, and strategic management to audit and improve brand communications across industries.

Methodology — step by step

STEP 1

Strategic Goal Setting

We evaluate whether your communication goals are measurable, realistic, and aligned with audience perception and competitive landscape.

Are your goals specific to brand perception, not just sales?
Are they backed by SMART logic and market media data?

Example:
“60% of young consumers should no longer perceive the brand as outdated or sexist.”

STEP 2

Market Communication Field Analysis

We map your communication environment: media, competitors, social mentions, consumer reviews — and align goals with data.

Goal Example:
“Increase Share of Voice in digital channels to outperform key market players during off-season.”

STEP 3

Tools & Channels Alignment

We audit your brand guides, Tone of Voice, and media choices. Are your tools selected based on objectives — or just availability?

Insight:
A mismatch between goals and channels undermines communication impact.

STEP 4

Performance Indicators

We define KPIs that reflect communication goals — not vanity metrics.

Are your indicators measurable?
Are data sources reliable?
Is monitoring continuous?

Example:
“Test if the association between ‘break’ and KitKat was formed through experimental A/B testing.”

Why it matters

Our framework replaces guesswork with scientific, accountable decision‑making.

Clarity in strategy

Actionable alignment from goals to channels.
Measurable outcomes

KPIs tied to business objectives.
Scientific evaluation

Non‑speculative, data‑driven assessment.
Accountability & ROI

Transparent budgets and impact tracking.

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