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The course is for

  • For professionals aiming for the role of Chief Reputation Officer, with existing expertise in brand communications and brand health monitoring.
  • Designed for those who have advanced to a level of preventive and proactive reputation management and are ready to treat reputation as a core element of the brand’s competitive strategy.

What you'll learn

Core principles of reputation management, PR, and brand management
How to align reputation strategy with broader business objectives
Setting reputation goals and developing a structured approach to managing reputation
Building and managing teams focused on reputation strategy
Using metrics and analytics to assess and mitigate risk
Digital, crisis, and PR tools for effective reputation management
Strategic frameworks in reputation management, digital marketing, brand management, PR, and communications

Pricing and structure

The Crisis Reputation Management program is built from a set of specialized modules. You are free to choose the areas you want to strengthen — whether it’s PR basics, digital tools, or crisis-specific instruments. The calculator below helps you design a personalized curriculum and instantly see your total tuition.
Module 1: Basics, 24 hours
$0.00
  • $400 · 8h
  • $400 · 8h
  • $400 · 8h
0 / 24 h
Module 2: Research, 24 hours
$0.00
  • $480 · 8h
  • $480 · 8h
  • $480 · 8h
0 / 24 h
Module 3: Instruments, 48 hours
$0.00
  • $1,120 · 16h
  • $1,120 · 16h
  • $1,120 · 16h
0 / 48 h
Module 4: Strategic, 80 hours
$0.00
  • $1,280 · 16h
  • $1,280 · 16h
  • $1,280 · 16h
  • $1,280 · 16h
  • $1,280 · 16h
0 / 80 h
Total
$0.00
0 h selected
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Our Faculty Team

This advanced course is led by senior ICDS Faculty members — experts in corporate reputation, ESG communications, and executive leadership. With 25+ years of combined experience, they have guided multinational companies through complex crises and built proactive systems of reputation management worldwide.

Expert Voices from ICDS Advisory Board

Our programs are backed by the ICDS Advisory Board — a group of experts in communication strategy, data science, and crisis management. Their insights ensure that each course combines rigorous scientific methodology with practical, real-world application.
“Reputation today is strategy. ICDS programs prepare professionals to treat it as a core element of corporate leadership, not an afterthought.”
— ICDS Advisory Board, Corporate Reputation Advisor
“At this level, it’s not about responding to risks — it’s about building resilient systems. ICDS equips future Chief Reputation Officers with the tools to lead at the highest level.”
— ICDS Advisory Board, ESG & Sustainability Expert
“From crisis readiness to stakeholder trust, ICDS graduates leave prepared to design reputation as a competitive advantage.”
— ICDS Advisory Board, Strategic Communications Expert