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Reputation is your most valuable digital asset. Learn how to protect it.

Our programs equip professionals and teams with strategic skills in online reputation, digital trust, and crisis communication — based on real-world cases and data-driven methods.
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Who We Are

ICDS (Institute of Communication and Data Science) is a research-driven educational project that responds to the growing crisis of trust in the digital world. We create knowledge that helps people and organizations navigate misinformation, reputation threats, and the risks of a distorted online environment.

Our priority is public value, digital literacy, and access to applied knowledge in the fields of communication, data analysis, and reputation management.

We believe reputation is a strategic asset — and we equip professionals with the tools to build, protect, and manage it through research, education, and real-world practice.
  • 15+
    years of international reputation management expertise
  • 100+
    brands and public figures supported
  • 30+
    international awards
  • International
    Clients from MENA, EU, and US markets
  • Research-Based Reputation Framework
    A first-of-its-kind educational ecosystem built on data, cases, and strategic communication standards

Programs and individual trajectories

A special feature of our educational programs is their modular structure. You can complete each module at any time and separately from the rest of the course. It's up to you to decide whether and when to take the next module from your chosen course. Some of the modules are mandatory (Major), and some are variable (Minor). You can create your own educational trajectory depending on your career goals and area of interest.
Basic knowledge of communication tools for managing brand reputation crises.
from ​​$ 480
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88 hrs / 16 hrs
Qualification Courses
144 hrs / 16 hrs
Qualification Courses
176 hrs / 16 hrs
Qualification Courses
from ​​$ 1 200
Strategic brand reputation management and building a system for its control and protection.
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from ​​$ 480
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Knowledge of brand management fundamentals and mastery of brand communication tools in digital environments.
from ​​$ 800
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Understanding of brand health monitoring and preventive tools to protect brands from reputational threats.
104 hrs / 16 hrs
Qualification Courses
Crisis reputation management
Brand control and protection
Digital brand communication
Chief reputation officer

Still have questions?

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Built for Individuals. Scaled for Teams
At ICDS, we design programs not only for individual professionals but also for forward-thinking organizations. If you are faced with the task of training your employees, taking into account the specifics of corporate governance and the field of activity of your company, we are ready to develop a program and conduct training specifically for you.
Advantages of Corporate Learning
Needs Assessment
We conduct a needs assessment to deeply understand the requirements and problems of employees, which allows us to quickly develop a customized course
Expert Instructors
We selected teachers with experience in the field of brand management, brand reputation
Practical Scenarios
We developed role-playing scenarios to practice real-world case studies and utilize current terminology in authentic situations
Terminology Toolkit
We created terminology toolkit including a glossary and usage examples
Personalized Feedback
We provide personalized feedback to each student and complex analytics and reporting to each employee
Customized Meetings
We organize meetings between our methodologists and employees to identify personalized learning needs aligned with their professional goals
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Certification & Other Proofs

All students receive an official certificate upon course completion. For corporate clients, we offer guaranteed delivery terms and learning outcome tracking...
  • Personalized certificates
  • Learning KPIs for teams
  • HR-ready progress reports

Scientific Research Activity

Explore our latest research and publications in marketing and reputation management, offering valuable insights and knowledge for both academia and industry.
Our Quality Standards for Courses and Instructors
Discover our two-step vetting process that ensures only relevant, high-quality programs and credible instructors make it to ICDS.
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Our Analytical Approach
Explore our proprietary methodology that merges data, science, and strategy to evaluate and improve brand communications.
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Partnership & Collaboration

Together with our partners, we create cutting-edge research, empower future leaders, and set global standards in reputation education.
Launch joint programs and pioneering research that shape the future of communication.
Share your expertise as a guest lecturer or keynote speaker in our global programs.
Collaborate on international initiatives to raise global standards in PR & marketing education.
Join as a Partner
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