The report follows a single analytical thread: from context and methodology to sector profiles, dynamics, and strategic implications.
Executive summary of Q1 2026. Five key findings across sectors. What the quarter revealed that preceding periods did not.
Context: What Made Q1 2026 Different
Three events that defined the media landscape. The structural significance of generative AI as a direct attack tool. Aggregate volume dynamics across sectors.
Methodology: How ICDS Measures Behavioural Risk
Data sources and observation period. Three proprietary instruments: Layered Cake, Balance of Expression, BRI. Competitive positioning against existing risk publications.
Q1 2026 Overview: BRI Across Sectors
Comparative metrics table for Q4 2025 and Q1 2026. Retail as internal control benchmark. The key finding: why media volume is not a reliable indicator of risk.
Individual analysis for all five sectors: Government/Public Sector · Healthcare · Legal/Professional Services · Fintech/Financial Services · Retail/Consumer Markets.
Q4 2025 – Q1 2026 Dynamics: What Changed
Quarter-over-quarter shifts by sector. Healthcare acceleration, Government entry, Retail BRI inversion, sustained medium levels in Fintech and Legal.
Findings & Practical Implications
Three strategic observations of the quarter. Implications by audience:
Risk Managers, Insurers, Investment Analysts.
Appendix: Summary Data by Sector
Full comparative metrics table across all sectors and both quarters: Total Mentions, Reactive %, Ton_observed, Ton_reactive, Masking %, BRI, FEAR_SIGNAL, PROTECTIVE_ACTION.